Account Based Marketing
A new era of b2b marketing
What is Account Based Marketing?
ABM Trend in last 10 years
Some Stats About the Account-Based Marketing
- Almost 67% of the brands leverage ABM. (Source: HubSpot)
- In 2019, 40% of the average marketing team was dedicated to ABM ( Source: Engagio)
- In 2019, 7% of marketers reported a decrease in dedicated headcount for ABM teams, showing that this strategy is going mainstream and being implemented within regular processes. (Forrester)
- 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. (TOPO)
- 87% of account-based marketers say that ABM initiatives outperform other marketing investments. (ITSMA)
- Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates. (MarketingProfs)
Time to Invert the Funnel
ABM is not a new strategy, it’s already been there for 18+ years but due to the emergence of recent technologies it has seen a rapid increase in adoption and execution.
And there is no doubt that more and more technologies will be introduced to support the ABM.
So it is the right time to start learning about the ABM so that you can stay ahead in the Game. That’s why we have created a course in ABM, that will help you to understand the concept and process of ABM strategy.
Avail the ABM Course for Free in future
We have closed the free coupon. Please register here for the waitlist. Waitlist members will get Free Coupon for sure in the future.
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